Broaden your customer base

In today's changing marketplace finding additional revenue streams will help your pub prosper and ride out the current climate, by adapting to your customers' needs.

Traditionally pubs were a male dominated environment, but the last decade has seen the roaring success of family themed pubs. But don't worry, you don't have to have space for an indoor ball pool to take advantage of this lucrative market. At MAKRO you'll find everything from bouncy castles to ice-cream to help transform your adult areas into instant family-friendly places.

Family value is a buzz word in all retail environments at the moment, so it is important to consider having options that offer great value for money. A few ways you could do this would be to create a fresh and healthy themed menu for younger children, allow older children to order from the adult menu but with smaller portions and increase your range of wines and fruity cocktails. It can be hard for families with children to find suitable entertainment for all the age ranges, but a Wii console is a modern alternative to traditional family board games and offers easy to play games that are fun for all the family.